Tracey Lawton

Hosting Your Own Teleclass? 6 Dos and Don'ts for a Successful Outcome

Hosting teleclasses is one of my absolute favorite list building strategies. Apart from being easy to do, it's a great way to interact with my audience and get to know them, and also let them get to know me. But as with anything new there's always a learn... Read >

Increase Product Sales with These 3 Types of Special Offers

When you're an online solo service professional (solopreneur) it's crucial that you move away from the hours-for-dollars business model and create a multiple streams of income business, i.e. your income comes from a variety of different sources: 1. Pas... Read >

4 Simple Steps for Creating Your Strategic Marketing Action Plan (MAP)

Your strategic Marketing Action Plan (MAP) is a document that is used to plan your day-to-day marketing activities/strategies for running your online business; in other words it's your MAP to online business management success. And just like a real map, y... Read >

How to Create a Sales Policy That is Fair to ALL of Your Clients

When you start developing your multiple streams of income business by adding products and programs which are available on your website, there's a very specific policy you need to have in place ... and that is a clearly defined Sales Policy. Before we g... Read >

3 Easy Tips for Keeping Your Client Information Organized

For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access. In this article I'm going to share with you my top three tips ... Read >

Creating Your Online Marketing Flow in 3 Simple Steps

Many business owners make the mistake of picking one or two online marketing strategies, trying them for a couple of weeks, deciding that they don't work because they're not bringing in new subscribers, and then moving on to the next hot online marketing ... Read >

Create Joint Venture 'Giveaways' to Boost Your List

One of the best ways you can give your list building efforts a HUGE boost is to partner with other solopreneurs to create a giveaway event ... also known as a joint venture (JV). If done right this strategy can literally add hundreds of new subscribers t... Read >

Create A Business Plan in 3 Simple Steps

There comes a point in every solopreneur's business where they need to sit down and plan ... and I mean, really plan! Not just write down a few ideas on the back of an envelope and hope for the best, but really map out a long-term strategic plan for their... Read >

5 Ways to Significantly Increase Attendance of Your Free Teleclass

Hosting a free teleclass is one of my favorite ways to increase my subscriber base as well as get to know members of my community. Setting up your teleclass is relatively straightforward too - all you need is a: * Registration page * Teleconference... Read >

Publish a Successful Ezine with these Top 10 Tips

One of the systems I help my clients to implement is a schedule for getting on track with their ezine (electronic newsletter) as it's so important that you have a systematic stay-in-touch strategy in place and a regular ezine is the perfect medium for ach... Read >

Podcast Creation in 3 Easy Steps

For a long time I was reluctant to add podcasting to my list building arsenal thinking it was simply another task on my already long To Do list and, to be honest, it sounded tedious ... manually submitting my podcast episodes to the various podcast direct... Read >

Effectively Utilize Outlook to Increase Productivity and Save Time with These 5 Simple Tips

Members of my Easy Office Organization program and my private clients know that I'm a die-hard Outlook fan. I've tried many email and contact management systems over the years, but keep coming back to this one tool. Why? Because it does everything th... Read >

Get Organized to Get Clients

This article has been inspired by one of the respondents to my recent survey who commented "I need clients not organization". This particular comment really stuck out for me because I feel that a lot of business owners become so focused on getting the cl... Read >

7 Simple Steps to Organizing & Hosting a Successful Teleclass

One of the best ways you can grow your list practically overnight and interact with your audience is to host your own Teleclass. After all they are a low-cost, yet simple, marketing strategy that you can implement on a regular basis to reach your target ... Read >

4 Social Networking Pitfalls ... And How To Avoid Them

Social networking sites originally became popular as a way for friends to stay in touch with one another and to keep up-to-date with what was happening in their lives, but they quickly became a place for business owners to grow their networks too. These ... Read >